The E-Commerce Solution For the Masses WordPress - it's the website management tool for the rest of us. It's free and it does so many things so well! But, with all the great things that WordPress does, one thing that isn't built into WordPress is the ability to manage and sell products over the internet. There's nothing to: define and manage products manage a shopping cart collect and record customer information (including shipping address) request and accept payments track orders deliver yet protect digital content or any of the other things an internet business needs to do. Which is the reason for wCart.